Monday 3 October 2011

EIGHT. one hundred and fifty word initial concept

THEME. material madness
Filtering like a drug through multiple disciplines of today's society is a material revolution where innovation continues to accelerate at alarming speeds, invading the market with novelty products.
Though posing threat through the suspense of the unknown, the ambiguity of new materials is still embraced with their potential to present wilder and colourful experiences that avoid boredom and stagnation. The break away from convention and traditional practices is celebrated as it allows for greater self-expression and creativity.
With this, the significance of traditional materials eventually becomes obsolete. While they put up a fight to continue to hold some relevance to society, they will soon be outdated and outnumbered by new materials that pervade the market as the competition for innovation continues. A sombre and nostalgic moment will settle on the day that this occurs, but any previous feeling of gloom will quickly be overcome by excitement from the possibilities that the future holds.
However, as the gluttony for new materials continues, limitations to embracing the unknown is questioned. Could the constant production of new materials and the ambiguity associated with them eventually lead to a self-destructive downward spiral? Is there a point where we say stop, we have a large enough database of materials to last infinity?

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